Small-group masterminds for tech founders & product leaders
Most leadership programs give you frameworks and send you home. We put you in a room with talented peers who understand your terrain, challenge your thinking, and have skin in your success.
Game designers have spent careers solving the hardest product problem: how do you build something people choose to return to? Habit loops, progression systems, intrinsic motivation — these principles apply directly to your product, your team, and your leadership.
Every group is 6–10 people — carefully selected for stage, domain, and fit. Small enough that everyone knows your situation. Diverse enough for genuine perspective. No one here is selling to anyone else.
Showing up every week keeps your challenges fresh and your thinking sharp. You bring a real decision, get real feedback, and return the following week having acted on it. That cadence builds accountability that no quarterly program can replicate.
Amy Jo doesn't just facilitate — she challenges. She brings pattern recognition from working with founders across dozens of industries and product categories, and she's not afraid to name the blind spot everyone else has been tiptoeing around.
"This approach changed how we design; it delivers powerful insights fast."
Kacie Hsu · Senior Research Lead, EA
"Amy Jo has a refined, effective process for bringing new ideas to life."
Blair Ethington · VP @ eBay
"I was amazed at how quickly we found our ideal target customers. This stuff works."
Robin Allenson · CEO, Similar.ai
We support ambitious leaders with organizational responsibility who are building with AI — tech founders, business owners, and senior product leaders.
Each group is curated for a specific domain and leadership context. Same weekly format, same high-trust culture, same Game Thinking methodology.
For AI & consumer tech founders and product leaders
Your technical background is your superpower — and your greatest leadership challenge. Builder's Edge is for founders and product leaders who want to bring the same rigor and craft they apply to their products to the practice of leading a team.
For digital health founders and product leaders
Digital health is a complex, high-potential tech sector that's underserved when it comes to peer support. Regulatory constraints, clinical workflows, patient outcomes, commercial pressures — we get it.
Amy Jo Kim is a game designer and product strategist whose work has reached 100M+ people — including The Sims, Ultima Online, Rock Band, and Covet Fashion. She's worked alongside founders and product teams at Netflix, Disney, Google, Tesla, Replika, and Apollo Neuro, and created the Game Thinking methodology — a framework that distills the best practices of game design into a step-by-step system for building high-retention products.
In the mastermind, Amy Jo isn't a teacher. She's a co-thinker and pattern-matcher who has seen what works — and what fails — across hundreds of products and dozens of categories. She'll challenge your assumptions and sharpen your thinking.
"Game Thinking is your instruction manual. You've got to find your own window of opportunity."
Garry Tan · CEO, Y Combinator
"Want to use Jobs-To-Be-Done to build the right product? You're in good hands with Amy Jo."
Bob Moesta · Founder, ReWired Group
"Working with Amy Jo is like having a world-class product designer in your pocket."
Eugenia Kuyda · CEO, WABI
Every month, a hand-picked industry leader joins the mastermind for an intimate conversation — sharing insights, answering your questions, and expanding your network in ways no conference can replicate.
Past guests shown. Future guests vary by cohort.
Investment: $10K/year for leaders at established companies · $6K/year for self-funded founders & solopreneurs. Spots are limited — we select for fit, not just credentials. Apply to get started.
Apply Now →Small-group Mastermind program for tech founders and product leaders who want to hone their product sense, make sharper decisions, and build a trusted peer network — all through a game designer's lens on leadership and retention.
We are currently accepting applications for Q2 2026. Spots are limited and filled by application. Submit your application to get the process started.
We meet weekly most weeks, with breaks for vacations and holidays. This ensures you never wait long for problem-solving support when you need it most.
Some members meet most weeks; others drop in 1–2 times per month. Both work — the program is designed to be flexible so it fits into a busy leadership schedule.
Everything runs online, so you can participate from anywhere. Our groups are intentionally international — past and current members join from the US, Switzerland, Dubai, India, Poland, Germany, Sweden, and beyond.
If you want to sharpen your product leadership skills, build a network of talented peers, and make smarter decisions with the support of a trusted group — this is for you. Our members are startup founders, design leaders, and product executives who are all navigating the challenges of leading AI-driven product teams.
Startup founders, design leaders, product executives & business owners who are leading AI-driven product teams. We select carefully so the people in the room are genuinely your peers.
It's a mastermind — you bring real work & decisions to each session. Learning happens through peer feedback & expert facilitation. You ALSO get full access to our Journey Design course library & live workshops while you're a member.
The Mastermind is $10,000/year for leaders at established companies, and $6,000/year for self-funded founders and solopreneurs. Many participants expense this through their company's professional development or leadership budget.
Yes — we offer monthly and quarterly payment plans for approved Mastermind members. Payment options can be discussed after your application is reviewed.
If you value game design expertise, want honest feedback from talented peers, and care deeply about building products people love — this room was made for you. Spots are limited. Let's find out if it's a fit.